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WTCA (1)

WTCA

Welsh tobacco control alliance

Working Together For a Smokefree Wales

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Wales Tobacco Control Alliance (WTCA)

UNited voice for a smoke-free wales​

The Wales Tobacco Control Alliance (WTCA) is an independent coalition of health, community, and professional organisations working together to end the harm caused by tobacco in Wales.

Led by ASH Wales, the WTCA champions bold, evidence-based action to reduce smoking, tackle inequality, and protect future generations.

Our shared priorities reflect the urgent need to:

  • Reduce smoking rates in every community
  • Tackle health inequalities linked to tobacco use
  • Protect children and young people
  • Invest in prevention and public health
  • Strengthen quit support across Wales

From backing targeted lung screening in the most at-risk areas to embedding quit support in everyday spaces like food banks and pharmacies, WTCA members are united in calling for long-term change – and have set out their Manifestos for Change ahead of the 2026 Senedd election.

Read the Manifestos for Change

What we do?

1

Shape tobacco control policy through coordinated advocacy

2

Share evidence, research and best practice across sectors

3

Support implementation of Wales’ Tobacco Control Strategy

4

Act as a powerful, united voice to influence policy and protect public health

Become a member

Membership is open to third-sector and professional body organisations in Wales whose remit includes tobacco control or work with people affected by smoking.

All members:

  • Must declare no ties to the tobacco industry or its representatives
  • Nominate senior representatives to vote on WTCA positions
  • Collaborate on shared campaigns and action plans

To enquire about joining WTCA, contact communications@ashwales.org.uk

CURRENT MEMBERS

ASH Wales

The national charity working to achieve a Smoke-Free Wales by 2030. ASH Wales leads on policy, research, and community campaigning, and coordinates the WTCA.

Cancer Research UK

A leading voice in cancer prevention. CRUK backs bold action to reduce smoking and is calling for a national lung screening programme prioritised in high-risk areas, with quit support included.

British Heart Foundation

Championing heart health in Wales. BHF backs measures to reduce smoking-related heart disease and improve cardiovascular outcomes.

Asthma + Lung UK

Providing support for those with lung conditions. Their priorities include reducing second-hand smoke exposure and preventing avoidable lung disease through tobacco control.

Keep Wales Tidy

Protecting our environment and communities. KWT supports policies to reduce tobacco litter and create cleaner, safer public spaces.

Royal College of Paediatrics and Child Health (RCPCH)

Advocating for children’s health and wellbeing. RCPCH backs early prevention and stronger protections for children against tobacco and nicotine exposure.

Community Pharmacy Wales

Representing pharmacies across Wales, they play a key role in delivering stop smoking services, health advice and prevention support in local communities.

Royal College of Physicians (RCP)

A long-standing advocate for tobacco control. RCP supports policies that reduce illness, promote evidence-based cessation, and reduce smoking-related health inequalities.

Tenovus Cancer Care

Delivering frontline cancer support services across Wales. Tenovus supports action on early detection, screening, and tackling preventable cancers caused by tobacco.

Respiratory Innovation Wales

Delivering frontline cancer support services across Wales. Tenovus supports action on early detection, screening, and tackling preventable cancers caused by tobacco.

RNIB (Royal National Institute of Blind People)

Representing those with sight loss, RNIB highlights smoking as a risk factor for vision loss and supports accessible quit services.

Teenage Cancer Trust

Supporting young people with cancer. The Trust advocates for stronger youth prevention policies and support for families affected by tobacco-related cancers.

British Dental Association (BDA)

The professional body for dentists, supporting oral health campaigns and highlighting the impact of tobacco on mouth and gum disease.

Royal College of General Practitioners (RCGP)

GPs are vital to early intervention and quit support. RCGP promotes tobacco cessation as part of holistic, community-based healthcare.

British Medical Association (BMA)

The BMA advocates for strong public health legislation and has long supported action to reduce the burden of tobacco-related illness across NHS Wales.

Trading Standards Wales

Enforcing tobacco legislation at local level, Trading Standards plays a key role in tackling illegal sales, underage access, and unregulated vape products.

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