🚬 Smoking in front of a ‘No Smoking’ sign? Dua Lipa's March 2025 photos are a striking example of how cigarettes appear in celebrity culture. ASH Wales' research found no identified tobacco partnership. So when does smoking become part of the aesthetic — and why does that matter?
RESEARCH ALERT
Some vapes use added chemicals to create a cold or icy feeling. New research has raised concerns about three of them: WS-23, WS-3 and WS-5. We do not yet know how common they are in Wales.
More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.
SAFETY ALERT
UK Trading Standards tested 76 vapes sold as nicotine-free. Ten contained nicotine. This does not mean one in ten nicotine-free vapes across the UK contains nicotine.
ON OUR RADAR
UK law was written broadly enough to cover possible future nicotine products such as gels, creams and nasal inhalers. We have not confirmed that these are established consumer products in Wales or the UK.
We work to prevent smoking and nicotine harm, campaign for bold tobacco control, create practical resources and bring together the evidence Wales needs.
Wales’ national smokefree ambition is to reduce adult smoking prevalence to 5% or less by 2030. Our focus stays on the people and communities still carrying the greatest burden of smoking-related harm. See the latest smoking statistics for Wales and our Tobacco & Vapes Act 2026 tracker.
Whether you want help to quit, clear information, support for a young person or Wales-specific evidence, choose the route that fits.
Find free support, practical guidance and information to help you stop smoking.
Clear information about products, health, regulation and the questions people ask most.
Explore our prevention campaign helping children and young people spot pressure around smoking, vaping and nicotine and make their own choices.
Our Annual Adult Population Survey 2026 is now live, with new Wales evidence on smoking, vaping, inequalities, quitting and public attitudes. Read the headline findings and full report.
Explore ASH Wales prevention work, practical activities and support for families, schools, youth workers and professionals.
Start with what’s happening right now. Parent Support has practical advice on talking, quitting, products, school incidents and underage or illegal sales.
Free games, activities and a Wales-wide competition helping young people spot nicotine pressure, marketing and tricks.
Our latest YouGov survey of 1,119 adults in Wales brings together new evidence on smoking, vaping, quitting and inequality. 28% of adults living in social housing reported smoking compared with 8% of homeowners.
See the nicotine and vaping products appearing on our radar in Wales. Clear information for parents, schools and communities.
Key changes begin on 29th October 2026, with smokefree generation age-of-sale rules from 1st January 2027.
From prevention and partnerships to campaigning and policy, a glimpse of the work happening across Wales.
Keeping tobacco control and a smokefree Wales visible in national debate.
Three sourced figures that show the scale of smoking and tobacco harm in Wales.
Welsh Government • National Survey for Wales 2024-25
Practical guides and prevention resources people are using now.
A practical guide to nicotine replacement therapy and the options available to support a quit attempt.
Free games and activities helping young people spot nicotine pressure before it becomes normal.
Report concerns, support our work or join us at an event.
Share concerns anonymously through No Ifs. No Butts. You do not need proof and you should never confront a seller.
Donations help us create campaigns, resources, research and prevention work for communities across Wales.
We’re proud of what has changed in five decades – and focused on the work still ahead for a healthier, more equal and smokefree Wales.
