A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.
ASH WALES · ACTION ON SMOKING AND HEALTH
Working for a smokefree Wales.
We work to prevent smoking and nicotine harm, campaign for bold tobacco control, create practical resources and bring together the evidence Wales needs.
OUR AMBITION
Fewer than 5% smoking by 2030
Our focus stays on the people and communities still carrying the greatest burden of smoking-related harm.
Start here
Whether you want help to quit, clear information, support for a young person or Wales-specific evidence, choose the route that fits.
Quit smoking
Find free support, practical guidance and information to help you stop smoking.
Smoking, vaping & nicotine
Clear information about products, health, regulation and the questions people ask most.
Nicofiends
Explore our prevention campaign helping children and young people spot pressure around smoking, vaping and nicotine and make their own choices.
NEW: 2026 survey & Wales data
Our Annual Adult Population Survey 2026 is now live, with new Wales evidence on smoking, vaping, inequalities, quitting and public attitudes. Read the headline findings and full report.
Prevention
Explore ASH Wales prevention work, practical activities and support for families, schools, youth workers and professionals.
Need help with your child smoking, vaping or nicotine?
Start with what’s happening right now. Parent Support has practical advice on talking, quitting, products, school incidents and underage or illegal sales.
Now at ASH Wales
Competition closes Friday 4th December 2026
Meet the Nicofiends
Free games, activities and a Wales-wide competition helping young people spot nicotine pressure, marketing and tricks.
New: Annual Adult Population Survey 2026
Our latest YouGov survey of 1,119 adults in Wales brings together new evidence on smoking, vaping, quitting and inequality. 28% of adults living in social housing reported smoking compared with 8% of homeowners.
Product alerts
See the nicotine and vaping products appearing on our radar in Wales. Clear information for parents, schools and communities.
Tobacco & Vapes Act 2026
Key changes begin on 29th October 2026, with smokefree generation age-of-sale rules from 1st January 2027.
ASH Wales in action
From prevention and partnerships to campaigning and policy, a glimpse of the work happening across Wales.
Keeping tobacco control and a smokefree Wales visible in national debate.
Wales at a glance
Three sourced figures that show the scale of smoking and tobacco harm in Wales.
10%
of people aged 16+ currently smoke
Welsh Government • National Survey for Wales 2024-25
3,845
estimated smoking-attributable deaths a year among adults aged 35+
17,195
estimated smoking-attributable hospital admissions a year among adults aged 35+
Useful right now
Practical guides and prevention resources people are using now.
Free NRT guide
A practical guide to nicotine replacement therapy and the options available to support a quit attempt.
Nicofiends
Free games and activities helping young people spot nicotine pressure before it becomes normal.
Take action
Report concerns, support our work or join us at an event.
Report illegal tobacco & vapes
Share concerns anonymously through No Ifs. No Butts. You do not need proof and you should never confront a seller.
Support ASH Wales
Donations help us create campaigns, resources, research and prevention work for communities across Wales.
1976 - 2026
50 years of action. Help shape the next chapter.
We’re proud of what has changed in five decades – and focused on the work still ahead for a healthier, more equal and smokefree Wales.