Say hello to the team behind ASH Wales, working hard across the country to protect communities, campaign for stronger tobacco control, and help make Wales smoke-free by 2030. Our team from left to right. 

Matthew Cass – Business Development Manager

Always thinking three steps ahead, Matthew focuses on building meaningful partnerships. He makes sure ASH Wales is sustainable, connected, and ready for the next big challenge.

Louise Elliott – Head of Policy

Louise is the brains behind our policy and research work, making sure the evidence speaks clearly. Whether responding to consultations or working with stakeholders, she’s the calm, sharp voice pushing for change where it matters.

Suzanne Cass – Chief Executive Officer

Leading from the front, Suzanne keeps our mission moving forward. From high-level strategy to media interviews to briefing the Senedd, she’s always championing a smoke-free future for Wales.

Adele Pember – Marketing and Communications Manager

The voice behind the campaigns, Adele makes sure our message cuts through. From TikToks to school resources to strategic campaigns, she brings creativity, clarity and a lot of colour to everything we do.

Gaynor Brooks – Business Support Assistant

The glue that holds the squad together. Gaynor handles the essentials with style – from finance support to office logistics, she’s our behind-the-scenes hero keeping things smooth and steady.