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No Ifs. No Butts.
The illegal trade in tobacco and other nicotine products continues to harm communities across Wales. From cigarettes sold at pocket money prices to illicit vapes targeting young people, this shadow market undermines public health, weakens local economies, and enables criminal networks to thrive.
Through our No Ifs. No Butts campaign, we’re calling on everyone to take a stand. Together, we can make Wales a safer, healthier place by reducing the availability of illegal nicotine products and encouraging healthier choices.
Report Illegal Sales
Did you know children in Wales are being sold illegal tobacco and vapes every day? These products are unregulated, often exceed legal nicotine limits, and are sold without ID checks. See it? Report it! No Ifs. No Butts.
Why It Matters?
Get Involved
Download our campaign assets and take a stand against illegal tobacco and nicotine products in your community.
If you’d like to learn more about the No Ifs. No Butts campaign or find out how you can support it in your area, contact us at [email protected].
Download our Campaign Pack
Downoad Social Media Posts
Download Latest NEMS Survey
Support Our Work
Your support helps us create impactful campaigns and provide free resources to schools and communities across Wales. Every donation brings us closer to a smoke-free generation.
