
More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.
SAFETY / COMPLIANCE ALERT
UK Trading Standards testing found nicotine in some vapes sold as nicotine-free. A 0% or nicotine-free label should not be treated as proof of contents.
PRODUCT WATCH
Official explanatory notes identify gels, creams, cheek absorption and nasal inhalers as plausible future consumer nicotine delivery routes. This is a foresight signal, not evidence that these products are established in Wales.
PRODUCT WATCH
Nicotine-free caffeine pouches are being sold in the UK in the same under-the-lip format as nicotine pouches, including products containing high doses of caffeine.
SAFETY ALERT
Cannabinoid vapes may be labelled with names such as HHC, HHC-P, THC-P or THC-O, but UK testing shows that labels and claimed contents cannot be relied on.
Information / Smoking & pregnancy
Stopping smoking at any point in pregnancy benefits you and your baby. You do not have to do it alone, and you do not need to feel judged before asking for help.
Last reviewed: 23rd September 2026
THE MOST IMPORTANT BIT
The sooner you stop, the better, but stopping later in pregnancy still brings benefits. Nicotine withdrawal can feel uncomfortable, but quitting does not harm your baby.
Tobacco smoke contains carbon monoxide and many other harmful chemicals. Carbon monoxide reduces the oxygen available to a developing baby.
Stopping smoking reduces the risk of complications including premature birth, low birth weight, miscarriage or stillbirth, and sudden infant death syndrome.
You can also text HMQ to 80818.
The latest Welsh Government maternity statistics are for 2025. These are recorded smoking-status figures, not a judgement on individual pregnancies. Differences by age and circumstance sit within the wider picture of smoking and health inequalities in Wales.
Wales, 2025.
Wales, 2025.
Wales, 2025. Smoking rates were lower in older age groups.
Recorded smoking rates were the lowest on record in 2025. Changes in carbon monoxide monitoring and self-reporting mean trends over time should still be interpreted with some care.
You do not have to choose between continuing to smoke and coping with cravings on your own.
Licensed NRT such as patches and gum can be used during pregnancy when it helps someone stop smoking. It gives nicotine without the damaging chemicals in tobacco smoke.
Ask your midwife, Help Me Quit adviser, GP or pharmacist which product and strength are suitable for you.
There is less research on vaping in pregnancy than on licensed NRT, so NRT is the recommended first option. Read our detailed guide to vaping in pregnancy.
If the alternative is continuing to smoke, a pregnant adult who chooses to use a vape to stop smoking should be supported to do so. Vaping is safer for them and their baby than continuing to smoke cigarettes.
Second-hand smoke matters during pregnancy too. The best protection is for the home and car to be completely smoke-free.
If a partner or family member smokes, they can get free Help Me Quit support as well. Supporting each other can also make it easier to keep smoking out of the home.
Help Me Quit has specialist maternity support across Wales. There is no need to wait until the next appointment if you want to get started now.
LATEST
29 March 2025
Latest evidence · September 2026 This article cites 2023 maternity data. Newer Welsh Government figures are now available: see our current smoking and pregnancy…
Read update28 September 2021
Across Wales 17% of mums-to-be smoke throughout their pregnancy, with prevalence highest among pregnant 16 to 19-year-olds at 35%. Jodie Foran is a Maternity…
Read update13 May 2021
ASH Wales is calling for pregnant smokers to be offered financial incentives and additional support to quit the habit after new figures show an…
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