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Tobacco Point of Sale Displays

Past campaign · policy change achieved

ASH Wales supported restrictions on open tobacco displays in shops as part of wider efforts to reduce tobacco promotion and make smoking less visible to children and young people.

This campaign now sits in our archive. The display restrictions it focused on are part of the current retail tobacco rules in Wales.

What changed?

In Wales, restrictions were introduced in two stages. Large shops were required to hide tobacco displays from 3rd December 2012, followed by other retailers from 6th April 2015.

The rules restricted routine public display of tobacco products while allowing limited displays for permitted activities such as serving customers and restocking.

The campaign

Point-of-sale displays were a major remaining form of tobacco promotion after wider advertising restrictions. ASH Wales backed their removal and used research and public-awareness work to make the case for keeping tobacco out of sight in retail settings.

Where things stand now

Tobacco display restrictions remain in place. The Tobacco and Vapes Act 2026 gives Welsh Ministers powers to make future regulations covering the display of a wider range of tobacco, vaping and nicotine products; those wider rules depend on further regulations and consultation.

Explore current ASH Wales work

This page records an earlier campaign. See our current campaigns and policy work for the issues ASH Wales is focusing on now.