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No Ifs. No Butts.

The illegal trade in tobacco and other nicotine products continues to harm communities across Wales. From cigarettes sold at pocket money prices to illicit vapes targeting young people, this shadow market undermines public health, weakens local economies, and enables criminal networks to thrive.

Through our No Ifs. No Butts campaign, we’re calling on everyone to take a stand. Together, we can make Wales a safer, healthier place by reducing the availability of illegal nicotine products and encouraging healthier choices.

Report Illegal Sales

Did you know children in Wales are being sold illegal tobacco and vapes every day? These products are unregulated, often exceed legal nicotine limits, and are sold without ID checks.  See it? Report it! No Ifs. No Butts.

Report Illegal Sales Anonymously

Why It Matters?

Health First

Illegal tobacco and unregulated vapes are often sold at pocket-money prices, making them an easy target for children. Sellers of these products ignore age restrictions, putting young people at risk of addiction and long-term health problems.

Community Impact

Cheaper prices make illegal products more accessible to people on low incomes, exacerbating health inequalities. Smoking remains a leading cause of preventable illness and death in Wales, and the availability of illicit products undermines efforts to reduce prevalence rates.

Support Is Key

The sale of illegal tobacco and vapes is often linked to organised crime, with profits funding other illegal activities. Communities suffer not only from the health impact but also from the broader societal consequences of these operations.

Get Involved

Download our campaign assets and take a stand against illegal tobacco and nicotine products in your community.

If you’d like to learn more about the No Ifs. No Butts campaign or find out how you can support it in your area, contact us at communications@ashwales.org.uk.

Download our Campaign Pack

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Downoad Social Media Posts

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Download Latest NEMS Survey

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Support Our Work

Your support helps us create impactful campaigns and provide free resources to schools and communities across Wales. Every donation brings us closer to a smoke-free generation.

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