The leading organisation working towards

A smokefree Wales

Smoking is still the biggest preventable cause of ill health and death in Wales

Who We Are

Our mission is to achieve a smokefree Wales – defined as just 5% still smoking – by striving for strong tobacco control policy and bold campaigns across Wales.

Established in 1976, ASH Wales has long worked to raise awareness of the health, social and economic effects of smoking. We do this by working closely with communities, young people and partner organisations across Wales to create change for the better.

For the 17% of adults who are not yet smokefree in Wales, smoking is the leading cause of ill-health and early death, and a major cause of inequalities.

Our ambition is to see the number of smokers reduce by 100,000 in five years, with a sharper decline in prevalence in disadvantaged groups.

We’re experienced and knowledgeable about tobacco control and smoking issues, and we’re happy to share our experience with others – contact us to learn more

What We Do


We communicate the big issues in Wales around smoking and tobacco to different audiences through creative messages and means


We bring together the organisations and individuals working in tobacco control, sharing best practice which to influence policy and research


We create and support campaigns for public health measures which will protect our various communities from the harms caused by smoking


We provide comprehensive support to organisations running smoking-related projects and campaigns; such as smokefree school gates and beaches


We advocate for equal, tailored quit smoking help and information for those who are not adequately represented within public health


We develop research and devise policy, projects and campaigns to champion Wales in becoming a smokefree nation

Find out more

Annual reports