Our mission at ASH Wales is simple yet ambitious: to create a future where fewer than 5% of adults in Wales smoke by 2030.

We strive to make this vision a reality by championing bold tobacco control policies, supporting impactful community campaigns, and empowering individuals to lead healthier, smoke-free lives.

Founded in 1976, ASH Wales has a proud history of raising awareness about the health, social, and economic effects of smoking. Today, smoking remains the biggest preventable cause of ill health and death in Wales, affecting 13% of adults. Through our work, we aim to reduce this number and address the inequalities smoking perpetuates, ensuring every individual has the opportunity to live a healthier life.

Research and policy are at the heart of what we do. By developing evidence-based policies and conducting vital research, we ensure that Wales remains at the forefront of tobacco control. Our findings help shape national health strategies and provide a foundation for our campaigns and community initiatives.

We are part of a wider network of Action on Smoking and Health organisations working across the UK. Alongside ASH England and ASH Scotland, we collaborate to drive forward bold tobacco control policies, share research, and support national efforts to reduce smoking-related harm. Together, we’re working with communities, young people, and partner organisations to create meaningful, lasting change.

Let’s build a smoke-free Wales – for our families, our communities, and our future.