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New From BIG Tobacco

The Menu of Addiction

Big Tobacco’s Recipe for a New Generation of Addiction.

Big Tobacco isn’t done yet. With a fresh lineup of colourful, fruity, and deceptively harmless-looking products, they’re targeting the next generation with one aim—addiction. The Menu of Addiction reveals the truth behind these offerings, from stealthy nicotine pouches to illegal vapes sold at pocket-money prices.

Download our free Menu of Addiction to discover the health and wellbeing risks these products serve up, and join us in taking action to protect the next generation.

Download The Menu Of Addition

What Is the Menu of Addiction?

The Menu of Addiction is a campaign resource designed to shine a spotlight on the latest products being sold by Big Tobacco and their criminal partners—products like illegal vapes, nicotine pouches, and heated tobacco devices. These items are not only illegal in many cases but are carefully crafted to entice young people into a lifetime of addiction, often at the expense of their health and wellbeing. 

This resource helps you understand:

How They Are Sold

With little regard for regulation, illegal products are flooding the market, sometimes sold at prices too good to resist.

Why They’re Dangerous

Nicotine is highly addictive, and these products come with serious health risks, including lung damage, mental health issues, and more.

What The Products Are

From sleek vapes to nicotine pouches, these items are being marketed in ways that appeal to young people.
Download The Menu Of Addition

Report Illegal Sales

Did you know children in Wales are being sold illegal tobacco and vapes every day? These products are unregulated, often exceed legal nicotine limits, and are sold without ID checks.  See it? Report it! No Ifs no Butts.

Report Illegal Sales Anonymously

Why This Matters?

Big Tobacco has mastered the art of making addiction look appealing. They target the young and vulnerable, using flavours, designs, and marketing tricks to create a new generation of nicotine addicts. These products aren’t just addictive—they’re dangerous, contributing to:

Lifelong addiction with severe physical, mental, and emotional health impacts.

Increased risk of chronic diseases, including respiratory and cardiovascular conditions.

Financial strain on individuals, families, and our healthcare system.

A thriving illegal market that funds crime and undermines public health.

Key Stats

Over half of secondary school children in Wales who vape use unregulated devices with more than 600 puffs.

10% of the tobacco market in Wales is illegal, making it easier for children to start smoking.

Children are most likely to be offered illegal tobacco by friends or family (39%), in schools (17%), or in shops (11%).

How You Can Support?

Educate – Use the Menu to start conversations in schools, community groups, or even within your family about the dangers of these products.

Report – If you spot the sale of illegal tobacco or nicotine products, report it anonymously to help shut down illegal sales and protect young people.

Spread the Word – Share the Menu and the campaign with your networks to raise awareness. The more people know, the stronger our collective response can be.

Advocate for Change – Support stronger regulations to prevent the sale of harmful nicotine products to young people and encourage policies that protect public health.

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