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Emerging product alerts

Short, dated updates on nicotine, vaping and related products ASH Wales is tracking. Built for schools, youth workers, parents and professionals who need to know what is changing without treating every new product as a new epidemic.

Last reviewed: 27th September 2026

WHAT AN ALERT MEANS

A heads-up on what’s popping up

The nicotine market can feel a bit like whack-a-mole – new products, flavours, formats and trends keep appearing.

Our Product Alerts flag things we think are worth keeping an eye on in Wales. An alert doesn’t mean something is suddenly everywhere. It means there’s enough credible information for us to put it on the radar, share what we know and watch what happens next.

How to read the alerts

CONFIRMED UK MARKET

The product is verifiably being sold or formally recognised in the UK

This tells us the product exists here. It does not tell us how many young people use it.

ACTIVE WELSH SAFETY SIGNAL

Welsh testing or public-health evidence has identified a current concern

Testing data can show substitutions or unexpected contents. It cannot be read as population prevalence.

EMERGING EVIDENCE

Credible research is developing, but the Welsh picture is unclear

We track the evidence without presenting an international or laboratory finding as a Welsh youth trend.

EVIDENCE GAP

We know the category exists but cannot estimate use in Wales

This label is deliberate. A gap in data is not evidence that use is either high or low.

Current alerts

Newest and most relevant signals are listed first. Each alert includes what we know, what we do not know and what schools or professionals should do with the information.

CONFIRMED UK MARKET · 27 SEP 2026

Nicotine toothpicks

Nicotine-infused toothpicks are now being sold by UK-facing retailers, including flavoured products containing nicotine per toothpick.

What we do not know: we have not identified reliable evidence showing how common these products are among young people in Wales.

CONFIRMED UK CATEGORY · LAW CHANGE 29 OCT 2026

Nicotine strips and pearls

UK Government guidance now explicitly names nicotine strips and nicotine pearls as nicotine products. From 29th October 2026, selling any vaping or nicotine product to someone under 18 will be illegal across the UK.

Evidence gap: we do not have a reliable Wales-wide youth prevalence estimate for strips or pearls.

GB UNDER-18 SIGNAL · WELSH ADULT DATA AVAILABLE

Nicotine pouches

Action on Smoking and Health (ASH) reports that 3.2% of 11-17-year-olds in Great Britain said they had ever tried nicotine pouches in its 2026 survey; awareness reached 48%.

What we know in Wales: ASH Wales’ 2025 survey found that 52% of adults in Wales had heard of nicotine pouches, rising to 79% among 18-24-year-olds. 10% of 18-24-year-olds in Wales had ever tried them.

What we do not yet know: we do not have an equivalent Wales-specific estimate for nicotine pouch use among under-18s.

EMERGING EVIDENCE · 27 SEP 2026

6-methyl nicotine (6-MN) and other nicotine analogues

Nicotine-like chemicals such as 6-methyl nicotine have entered the international e-cigarette market. A 2026 toxicology study found 6-MN should not be treated as a safer nicotine alternative.

What we do not know: there is no good evidence that 6-MN use is common among young people in Wales.

How something becomes an ASH Wales alert

We do not publish an alert just because a product appears in a social post, one school hears a rumour or a brand makes a dramatic claim. We look for at least one credible signal:

Market signal

A product can be verified as being sold into the UK market or is named in official UK guidance.

Welsh testing or intelligence

WEDINOS, Public Health Wales, Trading Standards or another credible Welsh source identifies a relevant substance, substitution or pattern.

Research signal

Credible peer-reviewed or public-agency research identifies a product, chemical or health issue worth tracking.

Policy or legal change

New legislation, guidance or regulation changes how a product is sold, promoted or treated.

Rumour alone is not enough. If we cannot verify a claim, it stays off the public alert list until stronger evidence appears.

If an unfamiliar product turns up in your school or setting

1. Do not identify it from appearance alone

Packaging, flavour names and device shape can be misleading. Do not taste, test or open an unfamiliar product to work out what it contains.

2. Follow your safeguarding and incident process

Focus on what happened, whether anyone is unwell and what support the young person needs. Avoid turning the conversation into an investigation of friends, sellers or other pupils.

3. Use the right route

Someone unwell: seek medical help.
Drug or unknown-substance concern: DAN 24/7 or WEDINOS can provide specialist information.
Suspected illegal product or sale: report anonymously through No Ifs. No Butts.

4. Tell ASH Wales what you are seeing

Schools and youth professionals can flag new product names, recurring questions or emerging concerns. A report from one setting is a signal to check, not proof of national prevalence.