🚬 Smoking in front of a ‘No Smoking’ sign? Dua Lipa's March 2025 photos are a striking example of how cigarettes appear in celebrity culture. ASH Wales' research found no identified tobacco partnership. So when does smoking become part of the aesthetic, and why does that matter?
A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.
The full ASH Wales Annual Adult Population Survey 2026 is now live, with new Wales evidence on smoking, vaping, quitting, inequalities and public attitudes.
New 2025 SHRN data shows regular vaping and smoking have fallen among secondary school learners in Wales. We look at the latest figures, what they mean and why prevention work still matters.
Explore smoking projects and practical learning: what teams did, what changed and what they learned.
Choose a point to explore a project.
More filters
The map shows UK and Ireland projects. Choose International to browse overseas examples. Regional markers are not delivery addresses. Map: Natural Earth.
Help this collection grow
Know a project we should include? Have a report, resource or update to share? Help us build a useful collection for everyone.
Welsh context
Smoking is more common among people living in social housing. These figures describe the Welsh population; the case-study collection explores different approaches to cessation and smoke exposure.
23%
Social-housing residents smoke
10%
All Wales smoke
7%
Owner-occupiers smoke
Adults aged 16+ · National Survey for Wales, 2024–25. Official statistics in development; estimates have sampling uncertainty.
Cases explain delivery, findings and limitations, drawing on published evaluations and programme reports. ASH Wales projects may also use our own project records. The case makes clear what was measured and what remains unknown.