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Cover of the ASH Wales Public attitudes to tobacco and vape regulation in Wales 2026 report

New Welsh report highlights confusion over vaping harms as duty begins

More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
Illustration of modern vaping devices, e-liquid and pound symbols representing the new vaping duty

New vaping duty comes into force across Wales today

A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.

‘Nicotine-free’ and 0% vapes containing nicotine

SAFETY / COMPLIANCE ALERT
UK Trading Standards testing found nicotine in some vapes sold as nicotine-free. A 0% or nicotine-free label should not be treated as proof of contents.