🚬 Smoking in front of a ‘No Smoking’ sign? Dua Lipa's March 2025 photos are a striking example of how cigarettes appear in celebrity culture. ASH Wales' research found no identified tobacco partnership. So when does smoking become part of the aesthetic — and why does that matter?
More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.
The full ASH Wales Annual Adult Population Survey 2026 is now live, with new Wales evidence on smoking, vaping, quitting, inequalities and public attitudes.
New 2025 SHRN data shows regular vaping and smoking have fallen among secondary school learners in Wales. We look at the latest figures, what they mean and why prevention work still matters.
What does peer pressure look like? Sometimes it is obvious. Sometimes it looks more like a joke, a …
Under 18? This bit is for you. Meet the Nicofiends, made-up creatures for things like pressure, stress, hype, cravings and wanting to fit in. They're here to help you spot what's going on, talk it through and make your own choices. The Nicofiend is the pressure, never you. Pick what you want to explore.
Meet the NicofiendsStart anywhere. Each section looks at a different thing that can influence smoking, vaping or nicotine use.
Friends, fitting in, dares and those moments when going along with everyone else feels easier.
Boredom, worry, curiosity, stress and feeling left out.
Bright packaging, flavours, trends, adverts and things you see online.
What nicotine does, why cravings happen and the different products you might come across.
Got an idea for a Nicofiend? Turn a pressure, feeling, message or trick into your own made-up creature. The Nicofiend is the pressure, never a real person. Twelve winning ideas will help shape the 2027 Nicofiends campaign.
Try the Nicofiends card game or browse activities you can use with friends, your class or your youth group.
Pick the support that matches what is going on. You can get help without judgement.
