Nicofiends for young people

Under 18? This bit is for you. Meet the Nicofiends, made-up creatures for things like pressure, stress, hype, cravings and wanting to fit in. They're here to help you spot what's going on, talk it through and make your own choices. The Nicofiend is the pressure, never you. Pick what you want to explore.

Meet the Nicofiends

Pick a Nicofiend territory

Start anywhere. Each section looks at a different thing that can influence smoking, vaping or nicotine use.

Pressure

Pressure & choices

Friends, fitting in, dares and those moments when going along with everyone else feels easier.

Feelings

Feelings & emotional health

Boredom, worry, curiosity, stress and feeling left out.

Hype & marketing

Marketing & social media

Bright packaging, flavours, trends, adverts and things you see online.

Nicotine tricks

Cravings & products

What nicotine does, why cravings happen and the different products you might come across.

Create your own Nicofiend

Got an idea for a Nicofiend? Turn a pressure, feeling, message or trick into your own made-up creature. The Nicofiend is the pressure, never a real person. Twelve winning ideas will help shape the 2027 Nicofiends campaign.

Enter the competition