
More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
More than half of Welsh adults who have heard of vapes wrongly believe vaping is as harmful as smoking or worse, new ASH Wales YouGov findings show.
A new UK excise duty on vaping products starts today, 1 October 2026. Here is what the £2.20 per 10ml duty, new vape duty stamps and higher tobacco duty mean in Wales.
SAFETY / COMPLIANCE ALERT
UK Trading Standards testing found nicotine in some vapes sold as nicotine-free. A 0% or nicotine-free label should not be treated as proof of contents.
PRODUCT WATCH
Official explanatory notes identify gels, creams, cheek absorption and nasal inhalers as plausible future consumer nicotine delivery routes. This is a foresight signal, not evidence that these products are established in Wales.
PRODUCT WATCH
Nicotine-free caffeine pouches are being sold in the UK in the same under-the-lip format as nicotine pouches, including products containing high doses of caffeine.
SAFETY ALERT
Cannabinoid vapes may be labelled with names such as HHC, HHC-P, THC-P or THC-O, but UK testing shows that labels and claimed contents cannot be relied on.

The cards use four themes:
Ask each player to finish one sentence:
“One Nicofiend I think I’d recognise now is…”
Then:
“One NicoFriend strategy I could use is…”
You can keep this verbal or ask players to write their answers anonymously.
Young people can encounter smoking, vaping and nicotine through friends, social situations, adverts, flavours, trends, social media and other influences.
Nicofiends turn those influences into characters that players can recognise and discuss. The game includes pressure, emotions, marketing and nicotine cravings, rather than presenting nicotine use as one simple decision.
NicoFriends give players practical responses such as pausing, walking away, talking to someone, checking claims, spotting marketing, doing something else and making their own choice.
The aim is not to tell young people that they will never experience pressure. It is to help them spot what is influencing them and think about what they could do next.
Use the ordinary Nicofiend and NicoFriend cards first and leave the MegaFiends, Big Boss, Mystery and Special NicoFriends out.
Spend a minute looking at the four symbols before playing.
For players who benefit from extra support, keep the Symbol Guide visible throughout the game.
A facilitator can play alongside the group for the first few turns.
Ask players to explain the connection every time they beat a Nicofiend:
“Why might this NicoFriend help with this situation?”
After the game, ask players to choose a Nicofiend and come up with another realistic NicoFriend response that is not already in the deck.
Older groups could discuss which influences are created by friends, which come from marketing and which come from nicotine itself.
Keep discussion factual and avoid asking young people to disclose personal or family experiences.
Some young people may already smoke, vape or use nicotine. Keep the activity non-judgemental and focus on influences, choices and support.
Do not suggest that smoking and vaping carry the same level of harm. Smoking is far more harmful. Nicotine vaping is less harmful than smoking, but it is not risk free and is not for children or young people.
If a young person raises concerns about their own nicotine use, follow your organisation’s usual safeguarding and support procedures.
Download the activity PDF or go back to the resource hub to find another activity.
Tell us how it went. It takes about a minute and helps us understand how Nicofiends is being used with young people across Wales.