Why we’re flagging this: We now have useful figures on nicotine pouches, but the Welsh and Great Britain data cover different age groups.
Last checked: 30 September 2026
What do the figures show?
In a 2026 Great Britain survey, 3.2% of 11–17-year-olds said they had ever tried nicotine pouches. Almost half — 48% — had heard of them.
We have Welsh evidence too. ASH Wales’ 2025 survey found that 52% of adults in Wales had heard of nicotine pouches. That rose to 79% among 18–24-year-olds, and 10% of 18–24-year-olds said they had ever tried them.
What’s the gap?
The 3.2% youth figure is for Great Britain, not Wales alone. We do not currently have an equivalent Wales-wide figure for nicotine pouch use among under-18s.
What does this mean?
Nicotine pouches are an established product and awareness is high among younger adults. The figures give us a reason to keep watching, but they do not show that pouch use is widespread among school-age young people in Wales.
By ASH Wales