New from Big Tobacco: The Menu of Addiction
Big Tobacco’s Recipe for a New Generation of Addiction.
Big Tobacco isn’t done yet. With a fresh lineup of colourful, fruity, and deceptively harmless-looking products, they’re targeting the next generation with one aim—addiction. The Menu of Addiction reveals the truth behind these offerings, from stealthy nicotine pouches to illegal vapes sold at pocket-money prices.
Download our free Menu of Addiction to discover the health and wellbeing risks these products serve up, and join us in taking action to protect the next generation.
What Is the Menu of Addiction?
The Menu of Addiction is a campaign resource designed to shine a spotlight on the latest products being sold by Big Tobacco and their criminal partners—products like illegal vapes, nicotine pouches, and heated tobacco devices. These items are not only illegal in many cases but are carefully crafted to entice young people into a lifetime of addiction, often at the expense of their health and wellbeing.
This resource helps you understand:
What these products are – From sleek vapes to nicotine pouches, these items are being marketed in ways that appeal to young people.
Why they’re dangerous – Nicotine is highly addictive, and these products come with serious health risks, including lung damage, mental health issues, and more.
How they’re being sold – With little regard for regulation, illegal products are flooding the market, sometimes sold at prices too good to resist.
The Menu is a conversation starter, an educational tool, and a call to action, helping schools, youth organisations, healthcare professionals, and parents understand how to spot these products and protect young people from addiction.
Report Illegal Sales
Did you know children in Wales are being sold illegal tobacco and vapes every day? These products are unregulated, often exceed legal nicotine limits, and are sold without ID checks. See it? Report it! No Ifs no Butts.
Why This Matters?
Big Tobacco has mastered the art of making addiction look appealing. They target the young and vulnerable, using flavours, designs, and marketing tricks to create a new generation of nicotine addicts. These products aren’t just addictive—they’re dangerous, contributing to:
Key Stats
How You Can Support?
Educate – Use the Menu to start conversations in schools, community groups, or even within your family about the dangers of these products.
Report – If you spot the sale of illegal tobacco or nicotine products, report it anonymously to help shut down illegal sales and protect young people.
Spread the Word – Share the Menu and the campaign with your networks to raise awareness. The more people know, the stronger our collective response can be.
Advocate for Change – Support stronger regulations to prevent the sale of harmful nicotine products to young people and encourage policies that protect public health.
Tobacco and Vapes Bill
The Tobacco and Vapes Bill represents a major step forward in protecting public health in Wales. Designed to limit the availability of harmful tobacco and vape products, particularly to young people, the bill introduces critical measures such as a retail licensing scheme, new restrictions on vape flavours, and enhanced enforcement for underage sales. This will help keep illegal products off the streets and prevent addiction before it begins. For more details on the bill and how it could impact Wales, download our FREE guide.
